Good day and welcome to my website.
This is a place where you can get many of my teachings on Behavior and Science of Success© through the use of The Law of Attraction (LOA). This information helps you in Sales, Marketing, Service, Training, Finance as well as Life opportunities like Relationships, Meditation, Peace of Mind, and Health. It is Universal.

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(July 30th 2010 from
Good day. I hope you are all having a great day. From tooday I wanted start a series of discussion and to really get into the basics of how I used the Law of Attraction to help with goal setting and success focus. I want to clarify again this is how I USED IT, because again I am by no means an "Expert" on the topic which is the whole point of this blog. I think we can learn from each others every day, real life experiences.

For those of you who are new to the Law of Attraction let me give a brief description of how I understand it to be. Just like gravity, and thermodynamics the law of attraction is a fundamental universal law. Not knowing it or understanding it or studying it and becoming an expert in it has nothing to do with believing or not believing it. The most common thing I heard from my own family is that "I don't believe in it." Well that  is great for you, but saying I don't believe in electricity does not mean that if I stick a metal rod into those 2 tinny holes in the wall of my kitchen I won't get shocked or killed. 

So lets focus on the positive. Law of Attraction states that what ever you concentrate on, you will bring about into your reality. It is said in terms of "like attracts like". That terminology though had me a bit confused because in magnetism like repels like. And we all have heard how "opposites attract". But the key is that what ever you are concentrating on that evokes an emotion, positive or negative, will be created in your reality. You can use it or go about being a victim of it by default.

That is at first a bit scary because it forces us to take responsibility for the way our life is now. That is a great point of focus that Jack Canfield mentions in every one of his seminars and books. Again just because it scares us does not mean by ignoring it we can avoid it. Most people in fact are going around by default when it comes to the law of attraction. The first think I'm asked when I heard this is "if we can create our future by what we concentrate on then why is there so much pain in the world? or does the child ask to be born with Cancer?" Those are very tough questions. I don't pretend to have an answer but let examine the law together and see if it makes sense. Through out the world we are bombarded by different forms of media and news. Is most of that new positive? I wish I could say yes, but the fact is that good news does not get much attention. So when all of our waking life is spent concentrating, in most cases unconsciously,  to negativity is there any question why there is so much pain?

When I heard about the earthquake in Haiti, I wondered if there was a concentration of publicity on some natural disaster around the world just prior to the earthquake? Some thing to think about.

There is good news however. By the fact that you are now learning and concentrating on this you can filter what you see and what you actually PAY ATTENTION TO.
Please click on the comment section and give us your feed back. In the next blog I will go over how to actually start using the law of attraction to manifest.




Randy Casey

Sr Manager at Biomerieux Inc

May 19, 2020, Randy managed A.J. directly


AJ is a skilled facilitator, trainer and speaker. He has done a number of events and sessions for personal development for our teams at bioMerieux and outside of our company. We have benefitted tremendously from AJ’s guidance and skilled classes, and really feel it has improved our performance internally and with our customers.



Strategic Leader and Motivator

March 19, 2019, A.C. was a client of A.J.’s


Greiner utilized A.J. as a Key Note speaker at one of our events, and he did an outstanding job of engaging with our teams to think differently, opening our eyes to the science and behavior of success, and applying the Law Of Attraction to our selling environment. The outcome has been an ongoing discussion around behaviors as related to universal laws and outcomes. I highly recommend A.J. for engaging with your team to improve results.



Matthew Forester

Environmental Health Lab Bio-Analysis Section Manager at State of Alaska

March 14, 2013, Matthew was a client of A.J.’s


Aj provided training for our laboratory and did a first rate job. He is fun to work with and is very technically proficient.



Susan Hatley

Industry Client Consultant at bioMerieux

March 3, 2013, A.J. worked with Susan in the same group


AJ has written a delightful book describing the Law of Attraction and how this LOA plays a part in everyday living. He is insightful into the energies surrounding each of us and clearly helps the reader understand how to focus on those energies. His message is clearly understood and his writing style makes for an interesting read. 


Mohammed T. Ahmed

Lean Six Sigma Master Black Belt ★ Senior Consultant ★ Continuous Improvement Manager ★ Business Process Improvement

December 26, 2012, A.J. worked with Mohammed T. in the same group


Aj Farzad could always be counted on to deliver exceptional support and guidance to the technical sales and project management group in the field. Aj has always executed at a high standard with enthusiasm and commitment. He is methodical, organized and very creative. His ability to connect people and inspire the audience are amazing and it was a pleasure to work with him and I hope to be able to do so again in the future. 



Strategic Leader and Motivator

June 10, 2011, A.J. worked with A.C. in the same group


AJ's book, A Road Map to Life, has provided me with real life, pragmatic advice on how to live a better life both financially and emotionally utilizing the Law of Attraction. What you feel attracts more of the same, and AJ has identified ways for managing emotions and driving change to achieve your goals. AJ provides an easy 6 step guide to setting goals and to begin getting what you want. Practical exercises at the end of each chapter help reinforce concepts. AJ’s approach to financial advice will help jumpstart your financial thinking to guide your future.


Philippe Villard

Business Director Europe, Lab Automation at BD

May 26, 2011, Philippe worked with A.J. in different groups


I have worked with AJ for 5 years on several projects, and I have always been impressed with AJ's willingness and ability to go the extra mile. He is a great assett to our company.


Stephen Kuchenberg

Chief Operating Officer at Cherney Microbiological Services, Ltd.

March 31, 2011, Stephen reported directly to A.J.


AJ was a pleasure to work with and for. He is always very supportive and willing to contribute and help out where ever needed. As a leader, AJ always leads by example and never asked for more than he was willing to do himself. His focus on cusotmer service is Top Notch!



Barbara Adler

District Manager at Birko Corporation

March 10, 2011, Barbara worked with A.J. in different groups


AJ is a wonderful manager of others. I watched AJ guide and mentor his group within the Industry group of bioMerieux. He has such a empowering touch with others giving them the power to be highly sucessful. It is a joy to be around AJ.